7 DECEMBER 2023

Who is GGC? – Christina Lee

 

Join us on our inaugural episodes of GGC Insights where we talk with industry experts in sustainability.

Today our guest is Christina Lee, CEO and Founder of Global Green Connect. The journey in sustainability started a decade ago as she pioneered the space when ESG was not even a term.

Transcript

Podcast introduction (0:12)
GGC Insights inaugural episode – Lennard kicks off the podcast, introducing the exciting world of Global Green Connect (GGC).

Introducing Christina Lee (0:32)
Founder and CEO – Lennard introduces Christina, spotlighting her journey and unwavering passion for sustainability.

Motivation for sustainability (1:07)
Personal journey – Lennard asks Christina about the driving forces behind her commitment to sustainability.

“Aha” moment (1:22)
Green business conference – Christina reflects on her pivotal moment at a green business conference in 2009, where her passion for sustainability was ignited.

Starting GGC (2:33)
From corporate life to social enterprise – Christina shares the bold decision to leave her corporate career in 2012 and establish the Global Green Economic Foundation, combining social impact with business innovation.

Importance of sustainable practices (3:01)
Pivotal moments – Lennard asks Christina to recount the defining moments that shaped her sustainable mission.

Purpose and impact (3:18)
Transforming lives – Christina highlights the powerful, life-changing impact of GGEF’s work, citing inspiring examples of young individuals making a real difference.

Future of GGC and sustainability (5:19)
Next 5-10 years – Lennard asks Christina to share her vision for GGC’s future and the evolving landscape of sustainability.

Climate change and business (5:40)
Global awareness and action – Christina dives into the rising global awareness of climate change and the mounting pressure on businesses to take meaningful action.

Demand for training (7:53)
Closing knowledge gap – Christina discusses the escalating demand for sustainability training across industries and sectors.

SME transformation (8:49)
Scope 3 emissions – Christina explains how GGC is empowering SMEs to tackle Scope 3 emissions and reduce their carbon footprint.

Transitioning to green jobs (10:34)
Advice for impact – Lennard seeks Christina’s expert advice on how individuals can transition to impactful green jobs.

All jobs should be green (11:23)
Future of work – Christina passionately argues that sustainability will eventually integrate into every role in the workforce.

Educational programmes (13:48)
Upskilling resources – Lennard asks Christina to share her top recommendations for educational programmes that can help individuals gain sustainability skills.

Transition programmes (14:05)
Smart city & building – Christina highlights GGC’s key programmes designed to help individuals pivot into green careers, focusing on smart cities and sustainable buildings.

Consulting for SMEs (16:09)
Carbon management – Lennard asks how SMEs can kickstart their net-zero journey, and Christina shares practical steps for success.

SME support and carbon measurement (16:44)
Financial and talent benefits – Christina explores the significant financial and talent advantages SMEs gain by adopting sustainable practices.

Quality of training (21:39)
GGC’s unique approach – Lennard asks what sets GGC’s training apart from others in the market.

Practitioner-led training (21:58)
Case studies and timely content – Christina emphasizes the value of practitioner-led training and staying current with real-world case studies.

Collaboration and partnership (24:49)
Building a sustainable future – Lennard and Christina discuss the importance of collaboration and partnership in creating a sustainable future.

Podcast conclusion (26:26)
Gratitude and GGC resources – Lennard expresses his thanks to Christina for sharing her insights and encourages listeners to tap into the wealth of resources and opportunities available through the GGC community.

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