Singapore & Asia responsible marketing & communications consulting

Objectives

We guide transitions to creating and marketing products that meet consumers’ demand for sustainability.

We reveal the value of promoting products honestly and ethically, and how to align marketing and communications with the product’s genuine sustainability attributes.

Offerings

Green labelling
Responsible marketing campaigns and messaging in adherence to industry standards for green marketing
Greenwashing assessments
Third-party verifications of sustainability claims
Guidance on transparent and accurate communication about the product’s sustainability features

How an organisation embeds sustainability to create value and purposeful growth?

Define scope and objectives: understand your company’s sustainability goals and target certifications.
Conduct a materiality assessment: Identify and prioritise the sustainability issues that are most significant to your company and stakeholders.
Establish baseline data – the organisation’s current sustainability performance.

Set purpose, goals and targets that align with your sustainability objectives.
Develop strategy and initiatives.
Establish key performance indicators (KPIs) to track progress towards your goals.