Objectives

More and more people are demanding more sustainable products and services. We support your efforts to support the growing consumer demand for sustainability.

The course covers how to promote and market  products authentically and ethically, ensuring marketing and communication align with true sustainability attributes.

Offerings

  • Green labelling
  • Responsible marketing campaigns and messaging in adherence to industry standards for green marketing
  • Greenwashing assessments
  • Third-party verifications of sustainability claims
  • Guidance on transparent and accurate communication about the product’s sustainability features

Sustainable development &
long-term value creation

  1. Define scope and objectives: understand your company’s sustainability goals and target certifications.
  2. Conduct a materiality assessment: Identify and prioritise the sustainability issues that are most significant to your company and stakeholders.
  3. Establish baseline data – the organisation’s current sustainability performance.
  1. Set purpose, goals and targets that align with your sustainability objectives.
  2. Develop strategy and initiatives.
  3. Establish key performance indicators (KPIs) to track progress towards your goals.
  1. Create an implementation plan to embed your strategies and initiatives. Assign responsibilities, allocate resources, and establish timelines.
  1. Develop a reporting framework that aligns with recognised reporting standards and guidelines.
  2. Measure, monitor and review.
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